Our Mission:

Fitness Finders, Inc. is committed to Shaping America's Future® by providing effective motivational programs and awards designed to develop the body, mind and character of youth. We strive to provide practical and innovative solutions for physical educators, teachers and youth leaders.

Our History:

Fitness Finders, Inc. came to life in 1969 as a fitness company providing group exercise classes in communities along the eastern seaboard of the US. In a relatively short time, however, we began hosting workshops and seminars for YMCA groups across the US, Canada and Australia. The success of these efforts attracted the attention of several Fortune 500 companies, as well as hospitals, universities, foundations, community groups and federal and state agencies. We were asked to create programs and services for these organizations' employees and constituents, to conduct research on program effectiveness and to develop curricula for people of all ages.

In 1986, we began to distribute Mileage Club®, a streamlined fitness program for children designed to counteract the alarming rise of obesity among American youth. The program was a frontrunner in the youth fitness movement, and has been implemented by over 30,000 schools and youth organizations across North America.

Around the turn of the century, we recognized a similar need for easy-to-implement, incentive-based programs in classroom education. I &heart; to Read™ was our answer to the epidemic of decreasing literacy. Thousands of classroom teachers now use the program to motivate young readers.

Since that time, we've continued to create new motivational programs:

  • Character Bound® - a character education program that uses easy lessons to help kids identify character traits and develop strong core values
  • Challenge Series® - a program involving monthly fitness events with engaging themes, designed to encourage young people to set and meet exercise goals in a positive, peer-supported way
  • Mega Mileage Club® - a program that takes the principles of our ever-popular running and walking program and makes them accessible for adults
  • Lift-A-Ton® - an equipment-free resistance training program designed to help kids develop their body strength and avoid many of the health pitfalls that are due to lack of muscle fitness
  • Pack-a-Snack® - a program that helps young people discover and enjoy healthy snacks and develop good lifelong snacking habits
  • I Don't Bully® - this program complements bullying prevention initiatives by teaching kids how to avoid and defuse bully encounters

By 2010, our company was growing fast enough that we decided to move the production of our plastic incentives onsite. With added warehousing space and some new manufacturing expertise onboard, we made this a reality. That decision has led to much shorter lead times and greater quality control. All of our programs and their accompanying incentives are designed to make the twin tasks of education and motivation easier for teachers, principals, physical educators and youth leaders everywhere. We know that you are busy folks and we want to free you up to do what you do best: teach, train and shape America's future!

Our People:

Fitness Finders, Inc. is an American company; more than 99 percent of our products are made in America. We are based in Jackson, Michigan. Our staff currently consists of 17 employees. We know our craft and we believe in what we do, which are the key ingredients to our success. Beyond providing industry-leading motivational programs and products, we are committed to fast and friendly customer service. We are constantly in search of ways to better carry out our mission. Let us know what we can do to improve our products and programs. We would also appreciate new ideas to put on the drawing board. We look forward to hearing from you!

-The Fitness Finders Family